*Not AI generated but hand illustrated by myself.
A product design lead shaping enterprise and consumer platforms at Braze, Reddit, and lululemon. I spot reusable design patterns before product strategy catches up, and I drive measurable adoption, revenue, and reliability. Hands-on from concept to launch.
Enterprise deal wins through the design and delivery of Braze's CDI platform
Redesigned Reddit search for 50 million daily users
Rebuilt CSV import. Lifting success rate from 94.5% to 99.95%
Customer imports were failing silently at scale, leaving users confused and engineers overwhelmed. I designed an AI-assisted mapping and validation flow that catches errors before they hit the system, lifting import success from 94.54% to 99.95% and cutting engineering support cases by 18%. The column-mapping pattern I built here became the foundation for CDI's visual mapper, announced at Braze's annual conference, Forge 2026.
AI concepts
Marketers needed warehouse data in Braze, but every sync and every change waited weeks on data engineering. I designed a validation-gated SQL editor, with an AI SQL generator for people who don't write SQL, so teams could get their data in right away. It catches errors as people write, turning invisible pipeline failures into feedback users can act on.
Users wanted Reddit’s answers, but relied on Google to find them. As the sole designer, I led a year-long, cross-platform redesign of Reddit's ML-driven search. Shipped to 100% of users, the new experience lifted Search CSAT by 15.6% and drove a 2.7% increase in ad revenue.
I designed and built a price tracker for my dream cars that compares U.S. and Canadian dealer listings with real auction results and shows whether each car’s market is rising or cooling. I built it with Claude Code and Codex, and designed it to run entirely on free APIs.
Github repo
See the Pen Full Screen Navigation Using SVG by Anas Ashraf (@tossedwarrior) on CodePen.
See the Pen SVG Drawing Animation by Anas Ashraf (@tossedwarrior) on CodePen.
The strongest design leadership doesn't rely on titles. It comes from being the person in the room who can take a messy, undefined problem and make it clear enough for everyone to react to. That's my approach. I uncover the deeper patterns behind feature requests, earn design a seat at strategic tables, and stay accountable to the work long after launch.
