*Not AI generated but hand illustrated by myself.
A product design lead shaping enterprise and consumer platforms at Braze, Reddit, and lululemon. I spot reusable design patterns before product strategy catches up, and I drive measurable adoption, revenue, and reliability. Hands-on from concept to launch.
Enterprise deal wins through the design and delivery of Braze's CDI platform
Redesigned Reddit search for 50 million daily users
Rebuilt CSV import. Lifting success rate from 94.5% to 99.95%
My team and I were tasked with redesigning Reddit's search experience. This redesign is part of Reddit's strategy to drive search traffic away from Google and onto Reddit.
The team and I came up with an idea to help users and moderator better understand how their posts are doing on Reddit. We ended up increasing contribution along the way.
My team and I were tasked with redesigning the experience of Acura.ca. This redesign is part of Acura Canada's larger business strategy to able to sell their cars online in the next 3 years.
The strongest design leadership doesn't rely on titles. It comes from being the person in the room who can take a messy, undefined problem and make it clear enough for everyone to react to. That's my approach. I uncover the deeper patterns behind feature requests, earn design a seat at strategic tables, and stay accountable to the work long after launch.
