*Not AI generated but hand illustrated by myself.
A product design lead shaping enterprise and consumer platforms at Braze, Reddit, and lululemon. I spot reusable design patterns before product strategy catches up, and I drive measurable adoption, revenue, and reliability. Hands-on from concept to launch.
Enterprise deal wins through the design and delivery of Braze's CDI platform
Redesigned Reddit search for 50 million daily users
Rebuilt CSV import. Lifting success rate from 94.5% to 99.95%
Customer imports were failing silently at scale, leaving users confused and engineers overwhelmed. I designed the mapping and validation flow that catches errors before they hit the system, lifting import success from 94.54% to 99.95% and cutting engineering support cases by 18%. The column-mapping pattern I built here became the foundation for CDI's visual mapper.
Enterprise teams needed to shape data before syncing to Braze, but had no way to test their work. I designed a validation-gated editor that catches errors right in front of the writer, turning invisible pipeline failures into instant, actionable feedback.
Users wanted Reddit’s answers, but relied on Google to find them. As the sole designer, I led a year-long, cross-platform redesign to bring search back home. Shipped to 100% of users, the new experience lifted Search CSAT by 15.6% and drove a 2.7% increase in ad revenue.
Upvotes only tell half the story, leaving creators and moderators blind to the massive audience of passive readers. I designed the stats surface for native and shipped to 100% of users, lifting post sharing per user 4.3% on web and 6.3% on iOS.
The strongest design leadership doesn't rely on titles. It comes from being the person in the room who can take a messy, undefined problem and make it clear enough for everyone to react to. That's my approach. I uncover the deeper patterns behind feature requests, earn design a seat at strategic tables, and stay accountable to the work long after launch.
